Before your CEO goes live.
The whole company is watching. One frozen video, one echo or one slide that won’t move, and nobody remembers the message. They remember the glitch, and who organised it.
Score your next town hall, results broadcast or client webinar against the 12 things that most often go wrong live. It takes five minutes.
- The 12-point checklist, from rehearsal to recording
- A countdown, a fallback plan and who does what on the day
- A one-page brief to forward to your speaker
- A score that shows where your risk is



Get the free guide
A 14-page PDF. It downloads as soon as you send this.
Try the first four now.
Think of your next broadcast. Tick each point your team already has covered.
Nothing ticked yet.
Eight more checks, and what your score means
- 05Before
- 06Before
- 07On the day
- 08On the day
- 09On the day
- 10On the day
- 11On the day
- 12After
What’s inside
Fourteen pages from a crew that has run live events since 1992. Two of them are made to print or forward. Read it in ten minutes, then use it for every broadcast this year.







Written for whoever carries the risk
- Internal communicationsTown halls and all-hands, where every employee is watching.
- Events teamsResults days, conferences and launches with an audience online.
- Executive assistants and chiefs of staffWhen it’s your job to make the CEO’s broadcast run.
- Marketing teamsClient webinars, briefings and interview series.
“I’ve produced live events since 1992, for audiences from ten people to twenty thousand. The difference between a broadcast people remember and one they forget is rarely the budget. It’s the twelve things in this guide.”
Bodycote plc visited the studio, then chose us to produce its 2025 sustainability conference.
Score your next event before it goes live.
Free 14-page PDF. Five minutes to score.
