Free guide for event, comms and marketing teams

Before your CEO goes live.

The whole company is watching. One frozen video, one echo or one slide that won’t move, and nobody remembers the message. They remember the glitch, and who organised it.

Score your next town hall, results broadcast or client webinar against the 12 things that most often go wrong live. It takes five minutes.

  • The 12-point checklist, from rehearsal to recording
  • A countdown, a fallback plan and who does what on the day
  • A one-page brief to forward to your speaker
  • A score that shows where your risk is
Cover of the free guide: Before your CEO goes live
Free 14-page PDF

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Try the first four now.

Think of your next broadcast. Tick each point your team already has covered.

Nothing ticked yet.

Run sheetBefore your CEO goes live
The first four checks: tick the ones you already have covered

Eight more checks, and what your score means

  1. 05Before
  2. 06Before
  3. 07On the day
  4. 08On the day
  5. 09On the day
  6. 10On the day
  7. 11On the day
  8. 12After
Unlock them with the free guide

What’s inside

Fourteen pages from a crew that has run live events since 1992. Two of them are made to print or forward. Read it in ten minutes, then use it for every broadcast this year.

Get the guide
Page 4 of the guide: The countdown
Page 4The countdown
Page 5 of the guide: The twelve checks, 01 to 03
Page 5The twelve checks, 01 to 03
Page 9 of the guide: Who does what on the day
Page 9Who does what on the day
Page 10 of the guide: The fallback plan
Page 10The fallback plan
Page 11 of the guide: Your speaker’s one-page brief
Page 11Your speaker’s one-page brief
Page 12 of the guide: Count your ticks
Page 12Count your ticks
Page 13 of the guide: Five questions for any supplier
Page 13Five questions for any supplier

Written for whoever carries the risk

  • Internal communicationsTown halls and all-hands, where every employee is watching.
  • Events teamsResults days, conferences and launches with an audience online.
  • Executive assistants and chiefs of staffWhen it’s your job to make the CEO’s broadcast run.
  • Marketing teamsClient webinars, briefings and interview series.
Sanjeev Desour, founder of IGNITE

“I’ve produced live events since 1992, for audiences from ten people to twenty thousand. The difference between a broadcast people remember and one they forget is rarely the budget. It’s the twelve things in this guide.”

Sanjeev Desour Founder, IGNITE

Bodycote plc visited the studio, then chose us to produce its 2025 sustainability conference.

Score your next event before it goes live.

Free 14-page PDF. Five minutes to score.

We’ll use your details to follow up about the guide. See our privacy notice.