HYBRID EVENTS MADE EASY
IGNITE started as a live in-person event production company and thus we understand the nuts and bolts of what makes a live event seamlessly amazing. In fact, we pride ourselves on how particular we are when it comes to delivering perfect events with a focus on excellence, service and attention to detail.
Live events as you know are currently limited to an audience size of 30 which in some cases can make things unviable.
We have a solution...
A hybrid event is any event — conference, training seminar, trade expo, etc. — that combines live, in-person elements with digital, online components. For example, a business conference that hosts an in-person gathering in London and live-streams its keynotes and sessions to a worldwide virtual audience.
Delegates can attend remotely from anywhere in the world, therefore, allowing you to expand the reach, attendance and monetisation of your hybrid event.
Hybrid events have grown in popularity over the past decade but particularly during the CV19 pandemic because they allow event organisers to reach a wider audience, improve event ROI, and give companies access to valuable data points they otherwise wouldn't have.
Let's take a closer look at each of these reasons:
Not everyone in your target market will be able to attend your events due to scheduling conflicts and/or budgetary restrictions and now due to lockdown and government restrictions amid a pandemic. By making your event available online, you'll remove these barriers and reach more people with your content.
Just because someone can't afford to attend your in-person gathering doesn't mean they expect to pay nothing for the content you've prepared. You can sell virtual access to your conferences for a discounted price, boosting event ROI along the way. You can also use keynote and session recordings as promotional pieces in the future, which has the potential to significantly lower your marketing costs.
Lastly, it's much easier to track event engagement through virtual conferences because every move an attendee makes is automatically archived. This information can then be used to improve event details in the future.
As you can see, hybrid events can be incredibly valuable when used correctly.
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